The African Telately Association (ATA) is a country wide non-profit making organisation that was formed in Johannesburg by six members ( Cedric Edwards, Mike Evert, Ken Bezuidenhout, Dawie Schwartz, Terry Devine and Willie Geyer) on 21 May 1996 as the Phonecard Collectors Club, with the object to promote the professional collection of South African phonecards and other smart cards.
On 4 October 1998 this was extended to include all African cards and on 7 March 1999 the name was changed to the African Telately Association due
to confusion arising from the fact that Telkom SA Ltd also started to call their Collectors service “The phonecard collectors club”.
The Association issues a newsletter “ The African Telatelist” with an article of interest, general news of interest and a postal phonecard auction. Meetings are held at 13h30 on the first Sunday of each month in the Conference room of the Roodepoort Police Station. Swapping of telately items and a mini-auction are also conducted at these meetings.
The Association has grown in membership to approximately 90 members, which includes some junior members. There are many more social collectors who are not members.